Marketing is the method or activity used by producers to sell products or services to consumers. Marketing is defined as the strategy that contributes to attracting a group of consumers and includes applying many activities, such as sales, advertising, and others. Another definition of marketing is that all commercial activities depend on advertising services and goods to convey to consumers.
Advertising is the profession used to encourage the sale of commercial products or services. Advertising is defined as attracting the audience’s attention towards something, whether a service or a product, through various advertisements in radio, magazines, television, and newspapers.
Marketing and Advertising Elements:
Both marketing and advertising depend on a set of elements that make up their contents, and the following is information about these elements:
Marketing elements are the basic rules on which marketing depends and contribute to understanding its nature and how to apply it. Marketing elements are divided into four types, as follows:
Product: the most critical element of marketing; Because all other marketing elements depend on it to carry out marketing activities, and the product is one of the things that can be presented to the market to consume, use, or achieving a specific need; It constitutes tangible or intangible features, such as services. Price: The activity that aims to determine the particular value in the product, which is paid by the buyer (consumer) in exchange for obtaining goods or services, and the price is the crucial element in making marketing decisions in enterprises that rely on the use of exchange value, which contributes to achieving profits for them. Reasonable prices for consumers. Distribution: A group of means and entities that are keen to achieve exchange together to provide services or products to individuals. Promotion: It is the activity that depends on the application of communication with customers to convince them and introduce them to a particular idea, service, or commodity, which contributes to influencing them and attracting their consumption behavior to obtain the thing offered by the promotion.
Advertising elements are a set of elements that contribute to building the effectiveness of advertising and are divided into the following:
Text (Title): One of the most important elements influencing the advertisement must be communicated clearly and concisely. It is essential to use an impressive title that arouses the audience’s interest in the product and conveys brief information. Graphic: A set of graphic symbols and explanatory slogans that stimulate interest in advertisements and can be combined with the text element to achieve the best impact on the audience, which leads to attracting attention between the service or product potential customers. Formatting: the method used to put all the elements of the ad together; To reach the creation of the advertisement in its final form. Paper: An essential element in advertisements; The type and composition of the paper conveys a positive image of the ad while making sure to use unconventional ink and replace it with soy ink; Because it gives relevant results in writing ads.
Marketing and Advertising Features:
A set of characteristics namely characterizes both marketing and advertising:
Marketing characteristics: These are the main characteristics of marketing, the most important of which are: Follow-up to customer orientation: It is the marketing characteristic that seeks to direct all commercial activities to achieve customer satisfaction; By focusing on their desires and needs, which contributes to maintaining the existence of the business in the right way. Marketing research: It is a systematic and organized program that aims to keep pace with the market by supporting the role of creativity and innovation in providing products that meet customer requests. Marketing planning: is to rely on the application of a directed approach to achieve marketing objectives, and marketing planning helps in the emergence of a consumer-oriented philosophy in the commercial system, and marketing objectives must be related to obtaining profits through customer satisfaction, and accordingly, marketing policies must be determined accurately. Integrated Marketing: It is the formulation of administrative and organizational goals. It is crucial to enhance coordination between the activities of organizational units in a proper manner, and also, the marketing department must ensure the development of the marketing mix to reach the desired goals.
Advertising characteristics: These are the characteristics that characterize advertising, the most important of which are:
market support tool; advertising is one of the tools used to communicate with the market through a range of means, such as sales promotion and advertising; Advertising is one of the famous and influential elements. A non-personal means of communication; Advertising is a means of mass communication that targets a specific audience category and deals with many individuals at the right time. Paid form: Advertising is one of the means that is not without financial costs, so the advertiser must spend money to purchase tools and media; Therefore, companies must prepare a particular financial budget for advertising costs. Widespread; As advertising is a mass means used within a broad field to enhance communication with the target market, and advertising is not used only for professional and commercial work but is used on a large scale by all establishments and organizations, such as charities, other educational institutions, and other educational institutions.